Ikea's "Stupid" Sale...

There is this Ikea commercial that comes on almost every time I sit down to watch tv, that annoys the hell out of me.

It advertises the "Ikea Winter Sale". There is a woman who receives her receipt, looks at the total and then runs to the car, demanding her husband to drive off as fast as he can (as if they are in some kind of get away vehicle or something).

Now what bothers me is that this woman probably already knew her total because.. well.. she paid for her shit didn't she? I mean doesn't the cashier ring in all of your items and then tell you what your total is?... Isn't that followed by a payment of some sort? I'm assuming that is what took place because she did have a receipt in her hand.

To me the commercial makes no sense. It would be one thing if they showed her at the register reacting surprised (to say the least), but to walk outside of the store and THEN realize what you paid is sheer idiocy..That's my two cents any way.. What do I know though...?.. I only studied marketing for four long years and then had the pleasure of working in the field for a few years afterwards.. Thank goodness that phase of my life is behind me! Working with children is so much more rewarding than being pressured to come up with the perfect ad campaign!

I must say however, that I do like Ikea (not the furniture though because it's not real wood-- it's all fake.. trust me.. My dad been in furniture manufacturing since I was a fetus.. so if there is one thing that has been drilled into my head since I was young, it's "THIS is how real wood should feel. It should not sound hollow").. Aside from the furniture comprised of "wood", I do love all of the home decor, rugs and shelving units Ikea offers. I also look forward to the arrival of the seasonal catalog. It provides great room designs and I cannot lie.. the smell of the catalog itself makes me high. Yes, I'm strange. But many people know this already.